Social media is an efficient way to engage with your target audiences and a critical piece of any marketing plan. But where do I post, how often and what do I say? The biggest mistake we see is when companies set up their social media profiles but don’t have the time to add regular content or monitor each platform– leaving questions from their customers unanswered and missing valuable sales leads.

Taking the time to define your audiences and goals, pick the right channels, set them up properly and dedicate adequate resources to updating and managing them will yield outsized results.

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