As the producer of visual events, LuminArtz needed a logo that would grab the public’s attention and represent the work they do. The new design not only leverages the “lights” used to create an event but was animated to reflect the works of the commissioned artists. We then designed a new website to display their work as well as solicit donations and set up social media accounts. With those in place, we established an event “toolbox” that included all the assets needed to promote upcoming events and solicit new donations. We also managed their social media, building their Facebook and Instagram audiences through live events, imagery and shared content. To support the public during COVID-19 we partnered with LuminArtz by donating our time to host a series of live, pop-up projections that displayed messages of hope at secret locations throughout Cape Ann via social media.