WholeMade brings the concept of ancestral food within reach everyday. Communications Ink was hired by the founder to create a luxury brand identity for the artisanal food niche and roll out the new visual assets across a retail space, broth cart, meal packaging, printed materials, website, social media and broth cart.
We are retained by Homebase Abroad to maintain their brand (includes working with staff and photographers in Italy), support their sales initiatives and new property launches, coordinate with their NYC PR firm, manage their email campaigns and social media as well provide analytics, market research and strategic counsel.
Leveraging the design, tagline and copy we developed a capital campaign brochure and designed a password-protected ebook to enhance the donor experience for the School’s capital campaign. The campaign successfully reached its quiet phased goal sooner than expected.
We partnered with Latitude Research to create an online survey that was completed by more than 650 participants. Using the findings to drive the rebranding, we created a new brand look and tagline. We then built a new SquareSpace website, created social media campaigns and rolled out the new identity during their annual Luncheon Celebration.
We were hired to help Health Plans, Inc rollout welcome materials for the City of Spartanburg’s new health plan. We integrated multiple brands and services under one brand message with icons to explain the conversion process. The new plan was promoted through a Welcome Kit, payroll stuffers and posters.