Each Buck Deserves a Big Bang!
It’s knowing where and how to spend your marketing budget that counts.
It’s Not Rocket Science
But experience does matter.
Small is Good. Small is Strategic.
We’re an intentionally small advertising company with big enthusiasm for marketing and branding.
Want to Unlock Your Marketing ROI?

Communications, Ink is an award winning marketing agency in Beverly, Massachusetts that transforms brands and builds businesses. We create communication solutions that include strategic marketing, graphic design, web design, analytics, and social media content generation. Our team, lead by Cara McCarthy Hutchins, has a 20-year track record of successfully building custom marketing strategies and campaigns.

Strategy

Strategy is the brains behind the brand. Focus groups, surveys and secondary research help us identify your niche, understand your need and create mass appeal. Our BrandMap™ identifies your unique features, aligns them with the needs of your audience and creates seamless experiences that transcend mediums to keep you focused, effective and adaptive.

READ ABOUT OUR STRATEGIC SERVICES

Execution

Leveraging your marketing strategy, we get to the fun work of generating colorful ideas that do more than attract attention. Our team of visual strategists, makers and dreamers builds campaigns that seamlessly stitch a campaign of persuasive communications that are true to your brand. Whether you need business cards, brochures, an email campaign or a new website, we help you turn heads.

VIEW OUR WORK

Implementation

We take pride in being number geeks. We use analytics to translate business goals into insights that show you what is working and what is not. Aligning your strategy with these goals, allows you to produce more of what is effective and change what is not. We help you see your business in a new way. 

SEE OUR CASE STUDIES

Case Studies

Our services include…

Branding

Corporate identity, logo development and rebranding to put your best foot forward

Marketing Strategy & Analytics

Communications, Ink’s BrandMap ™ helps find the ideal message and channel mix to promote your produce and services. We also collaborate with clients to develop surveys and run focus groups that guide the strategy and work

Printed Materials

Stationery, brochures, reports, newsletters to keep your audience informed and engaged

Web Design

Responsive sites with SEO that help you meet your business goals

Social Media & Email Campaigns

Facebook, Twitter, Instagram help build conversations with your audience; Mailchimp, iContact, Constant Contact, it’s not the platform but the content and design that gets their attention

Clients

Testimonials

What our clients are saying about us…

  • "Historic Beverly worked with Communications, Ink on our rebranding, which included a name change, logo design, and website redesign.  Everyone is delighted with the results, and the process was well-organized, efficient and fun!"

    Sue Goganian
    Sue Goganian Executive Director • Historic Beverly
  • “Cara makes a real difference in her projects—she brings both creativity and expertise to everything we’ve done with her. Her ability to focus and think broadly can be significant assets to any organization in need of help with communications strategy and tactics."

    Steve Mushkin
    Steve Mushkin Owner • Latitude Research
  • "Concord Academy engaged Communications, Ink to partner with and direct the creation of the school’s Centennial Campaign collateral and ebook. Cara addressed our concerns, learned to work within our school’s particular environment, conquered every challenge we presented and offered the perfect balance of push and patience."

    Kathleen Kelly
    Kathleen Kelly Former Director • Concord Academy
  • "Having merged two schools into one, we needed to clearly define our brand.  Cara led us through this exercise. She listened, prodded, and provided expertise and perspective in equal measure.  Both the process and the product were exceptional, and our school community is delighted with the outcome. "

    Paul Horovitz
    Paul Horovitz Head of School • Harborlight Montessori
  • “Communications, Ink provided outstanding professional service and a final result during our naming and branding initiative.  They were able to provide us the resources of a large firm, developing a team specifically designed to meet our needs.  Always professional, reliable and cost-efficient; I would recommend Communications, Ink strongly without any hesitation.”

    Dr. Todd O'Brien
    Dr. Todd O'Brien Physician • New England Orthopedic Specialists
  • “Thank you for your insight and intelligence.  And to your steady hand that keeps us on course.  That is the mark of a truly great consultant.  I so appreciate you leading us onward and upward with our marketing.  Look forward to all that is yet to come.”

    Mara Solomon
    Mara Solomon Director
 • Homebase Abroad
  • “Cara is an icon of poised professionalism, strategic intelligence, and the connective empathy required to excel in her craft. She doesn’t stop until your expectations are handily exceeded. She is worth every dollar she is paid, and a whole lot more!”

    Lawler Kang
    Lawler Kang Founder & CEO • 
League of Allies